Search engine optimization (SEO), is the practice of editing and improving a site to increase its visibility on search engines. Websites that stay up to date on best SEO practices receive more traffic, leads, and sales. SEO is a continous process that requires regular research and maintaince to achieve success. Although specific SEO tactics may vary, there are 8 important factors that play a part in determining rankings.

Site Structure

Site Structure

Site structure is an essential aspect of SEO strategy that refers to how the content of a website is organized. Most websites contain a wealth of content, which varies in complexity, strcuture, and topic.

An exceptionally designed website can improve user experience, help Google better index individual pages, and increase traffic.

User Experience

User experience is an indicator that measures how users perceive the experience of interacting with a webpage. Common considerations of user experience include time on site, load time, site speed, and site structure. Optimizing for user experience helps drive traffic, keep users on your site longer, and increase sales.

User Experience
Content Research

Content Research

In the vast landscape of Google, content structure and quality still reign king over all else. Even a perfectly-structured article written by the most experienced content writer won't rank if it does not include the proper keywords.

Optimized Meta Tag

The meta tag is a short snippet of text that describes a page's content. It appears only in the page's source code, not on the actual website.

Meta Description Tag
Site Speed is an SEO Factor

Site Speed

Loading speed is perhaps the most essential SEO factor because without it, all other strategies become irrelevant. A site that takes forever to load will drive users away, decrease conversion rate, and fail to rank for high volume keywords, no matter how exceptional the site's content is.

Image Alt Tag

Also referred to as an alt tag or alt description, image alt text is the written copy that describes an image on a webpage. Failing to include image alt text makes it difficult for search engines to understand and index your website's content.

Image Alt Tag is an SEO Factor
Tonality is an SEO Factor


Content written with a clear and consistent tone of voice is more likely to catch and hold readers. Studies show that inconsistent tone can drive readers away and make it challenging for them to understand the intent of an article or page.

Domain Authority

Domain authority is a measurement of a site's credibility in the eyes of search engines. It details how likely a domain is to rank in the search engine results pages (SERP). A subset of domain authority, page authority, is used to predict how well a specific page or article will rank in the SERP.

Domain Authority is an SEO Factor

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