SEO Agency Basics

Search engine optimization (SEO) is the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through search engine results.

SEO is both user and search engine-centric. It requires a keen understanding of user search trends, search engine algorithms, and website design. The most successful SEO strategies understand both the content users want to see and the best way to deliver that content.

Most search engine optimization is conducted in an effort to rank higher on Google, which receives over 92% of search queries each year.

SEO is also one of the few marketing tactics that sees continued success with consistent updates. A well-written and properly structured piece of content (or webpage) can rank for multiple keywords for years.

Optimizing your site with our proven and proprietary framework helps Google better understand your content and allows users to find your pages more easily.

Search engines employ algorithms which catolog all available content on the web through processes known as crawling and indexing. These algorithms then provide users with the content most relevant to their search query.

When you begin working with an SEO agency, you may hear SEO experts refer to some search terms as "organic" and others as "inorganic." Organic search term rankings are those achieved through effective SEO practices, rather than paid advertising.

Learn more about how search engines crawl and index terms in our blog.

Basic SEO can be performed by almost anyone, but may be limited by a lack of expertise, keyword data, and domain authority. Hiring an experienced SEO agency can help you increase brand awareness and revenue. If your business has seen some organic search traffic and revenue, but has struggled to maintain it, it could see exponential growth from SEO services.

It is important to recognize that SEO services vary in specificity and quality. Some SEO agencies only conduct keyword research and updating, while others like Zeke SEO provide comprehensive SEO which covers website design, keyword research, advertisement, content writing, social media, and more.